Paramount Launches New Sports Entertainment Division Under Jesse Sisgold

September 12, 2025 - 03:55

In a significant move to enhance its presence in the sports entertainment arena, Paramount has announced the creation of a new division dedicated to this burgeoning field. The newly established Paramount Sports Entertainment will encompass Skydance Sports and aims to develop a diverse range of content, including both scripted and unscripted programming.

This initiative will also focus on creating interactive games and experiences, catering to the growing demand for engaging sports-related content across various platforms. Leading the charge is Jesse Sisgold, who brings a wealth of experience and vision to the division.

With the rise of sports as a major entertainment category, Paramount's strategic pivot reflects a commitment to innovation and audience engagement. The new division is expected to leverage the company's resources and expertise in media to deliver compelling narratives and immersive experiences that resonate with sports fans. This initiative marks an exciting chapter for Paramount, positioning it at the forefront of the evolving sports entertainment landscape.